From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really got us this year.

The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual celebration of hoaxes began. But these days, it’s a bona-fide marketing tradition.

Another April Fools' Day means another selection of ludicrous marketing stunts coming our way. Announcements can range annually from "too good to be true" to "sort of believable." Here's a look at ...

From Honda’s emoji license plates to Aldi’s budget airline launch, here are some of the best brand April Fools from the archives.

So went Lipton’s marketing stunt last week ... With a copy-and-paste (even down to the graphics, tone of voice and allusions to a premature April Fools) stunt less than a week later, Lynx Africa seems ...

Over the years, the ‘fool’ in April Fool’s Day has diminished as consumers become more critical and clued-in, reducing the element of surprise that once characterised the occasion. Schema Theory ...

The first day in April, also known as April Fools’ Day for fans of pranks and hoaxes, is historically triggering for people with trust issues, even more so in the current climate, where misinformation ...

An electric toothbrush and a toothpaste cost US$59 and US$13 respectively. Read more at straitstimes.com. Read more at ...

York businesses used April Fools' Day for creative promotions, ranging from stolen trophies to fake price hikes.