Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

The classic archetype of a college coach has often leaned on two styles, blending what Goleman called “coaching” leadership ...

Fanatics and Fanatics collectibles are set to partner with incoming BYU freshman AJ Dybantsa in one of Fanatics “most ...

For Dybantsa, in addition to his latest move, he now has NIL deals with major brands such as Nike, Fanatics and Red Bull. His ...

BYU quarterback Jake Retzlaff is transferring after a tumultuous few months that included being named in a civil sexual assault suit that was later dismissed. Retzlaff ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

BYU star freshman AJ Dybantsa signs an eight-figure NIL deal with Fanatics. Learn how this major partnership impacts BYU basketball and his NBA future.