While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public relations challenges.

From Honda’s emoji license plates to Aldi’s budget airline launch, here are some of the best brand April Fools from the archives.

This year's japes included a chocolate toothpaste and a wearable mattress. by Eszter Gurbicz ...

Why would a brand put itself out there on April Fools' Day? Well, it can pay off ... "By incorporating humor and cheekiness into our marketing, we can create memorable campaigns that stand out in a ...

Although the idea of a Tiffany-branded digital currency was an elaborate April Fool's prank, the company produced 499 limited-edition 18-karat gold coins that sold for $9,999 each. Each coin was ...

Why would a brand put itself out there on April Fools' Day? Well ... we can create memorable campaigns that stand out in a crowded marketplace." Back in 2020, Journelle teased men's lace lingerie ...

It’s proved so popular that brands are starting to put their own ... Earlier this year, Asda brought back its iconic Rollback campaign, as well as the pocket tap ‘Asda Price’. And for April Fools’ Day ...

The first day in April, also known as April Fools’ Day for fans of pranks and hoaxes, is historically triggering for people with trust issues, even more so in the current climate, where misinformation ...