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Starbucks, Niccol
Starbucks CEO Brian Niccol earned a $5 million bonus after 1 month on the job—and will collect another $5 million in March
Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.
Starbucks CEO Brian Niccol awarded $96 million pay package 4 months after he was hired
His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.
Starbucks cutting 30% of its 'overly complex' menu
Starbucks CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.
Starbucks Reports Better-Than-Expected Quarterly Sales
Starbucks Reports Better-Than-Expected Quarterly Sales as Turnaround Efforts Begin
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold
Starbucks posts smaller sales decline than expected as turnaround takes root
Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs that the struggling coffee chain was benefiting from CEO Brian Niccol's efforts to revive demand.
Starbucks sees improved quarterly sales as turnaround efforts begin
Chairman and CEO Brian Niccol, who joined the company in September, said customer-focused changes - such as a decision to stop charging extra for non-dairy milk and a streamlining of the menu - were helping to improve service and drive store traffic.
Starbucks Earnings Top Expectations
Starbucks Earnings Top Expectations as New CEO’s 'Back to Starbucks' Plan Unfolds
Key Takeaways Starbucks reported fiscal first-quarter results that topped analysts’ expectations, despite sales and profit declines year-over-year.The better-than-expected results came as new CEO Brian Niccol said the company made progress toward its "Back to Starbucks" strategy.
Starbucks Reports Weak Earnings as It Tries to Woo Back Customers
Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals: Getting coffee to customers in four minutes or less.
Starbucks beats low earnings expectations for its first quarter under new CEO
As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.
1h
Starbucks plans menu makeover. What it could mean for Michigan customers
Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.
1d
on MSN
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
19h
on MSN
Starbucks Is Trimming 30% of Its Menu
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...
20h
Starbucks CEO says a turnaround is underway, with no timeline on the table
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
Restaurant Business
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Brian Niccol's plan for Starbucks: More Starbucks
The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...
1d
on MSN
Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...
20h
Starbucks CEO calls reversal of open-door policy 'practical," will close stores if needed
Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...
19h
on MSN
Starbucks Stock Shines as Analysts Mull Early Merits of Turnaround Plan
Starbucks shares moved higher Wednesday as some analysts seem to be buying in—albeit cautiously—on new CEO Brian Niccol’s ...
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