The new logo — which is its fifth — retains Cracker Barrel’s signature gold and brown tones, "is now rooted even more closely ...

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

Rep. Byron Donalds (R-FL) reminisced about how he gave his "life to Christ" in a Cracker Barrel parking lot during a rant ...

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled ...

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

Change is never easy, and it has definitely come at a cost for restaurant and gift store chain Cracker Barrel. On Aug. 20, ...

"Our values haven't changed, the heart and soul of Cracker Barrel haven't changed," the restaurant chain told Newsweek.

Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo ...

Caroline Downey, a columnist for the conservative National Review, said Thursday that conservatives themselves are to blame ...

I think we’re abusing the term a little bit too much, where it’s losing its meaning,’ National Review staff writer Caroline ...

The new logo jettisons an illustration of a mostly silhouetted man in overalls leaning on the eponymous barrel.