TikTok-owner ByteDance has promised to improve “safeguards” on its Seedance 2.0 AI model after a full-throated backlash from Hollywood about copyright theft. In a statement shared with BBC News, ByteDance said it would work to prevent users from generating videos based on Hollywood intellectual property.

Disney and Paramount allege that Seedance 2.0 is distributing and reproducing their intellectual property.

ByteDance, TikTok’s parent company, has come under legal fire for allegedly allowing users of its platform to create videos featuring copyrighted characters. Disney and the Motion Picture Association (MPA) have accused ByteDance of using copyrighted work to train its AI,

ByteDance will take steps to prevent the unauthorised use of intellectual property on its artificial intelligence (AI) video generator Seedance 2.0, the Chinese technology firm says, following threats of legal action from US studios,

Bytedance said will be implementing safeguards on its Seedance 2.0 generative AI following cease-and-desist letters from Disney and Paramount. "We are taking steps to strengthen current safeguards as we work to prevent the unauthorised use of intellectual property and likeness by users,

Paramount Skydance has also reportedly issued a cease-and-desist letter to ByteDance to stop Seedance 2.0 from using its materials, according to the BBC. Presidents' Day deals have brought the bundle down to a near record low.

ByteDance is pushing into AI, with Doubao passing 100 million daily users and new investment in chips, infrastructure, and talent.