MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year. The left-leaning channel will be known as MS NOW once it becomes part of Versant, a new company, and is no longer associated with NBC News, staffers were told Monday.

Part of its split from Comcast, MSNBC will be renamed to My Source News Opinion World (MS NOW) and will acquire a new logo as a result of this historic change of ownership

MSNBC was launched in 1996 as part of a joint venture between NBC News and Microsoft — hence the “MS” in MSNBC. The name remained intact even after the tech company divested its stake in the channel in 2005, followed by the website in 2012.