Amazon Prime Day is here. Our deals team found the best Prime Day TV deals on top-rated models from Samsung, LG, Sony and more.

Some deals even have a countdown timer that shows how much longer the sale price is available. To avoid giving in to a false sense of urgency, Soledad said, "Don't show up to Amazon Prime Day without already having a list of the items that you want ahead of time."

Retail analysts say the first day of Amazon’s Prime Day event and competing sales drove solid online spending.