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News

Harley-Davidson, Topgolf and Jochen Zeitz

Powersports Business · 21h
Harley-Davidson names new CEO as Zeitz prepares exit
Harley-Davidson has announced that Artie Starrs will become its next president and CEO, effective October 1, 2025. He is currently the CEO of Topgolf.
The Dallas Morning News · 1d
Harley-Davidson poaches new CEO from Dallas-based Topgolf
Harley-Davidson said on Monday Topgolf’s Arthur Starrs would succeed Jochen Zeitz as CEO, to help steer the storied motorcycle maker through U.S. tariffs
Milwaukee Journal-Sentinel on M… · 1d
Harley-Davidson names new president and CEO to replace Jochen Zeitz. He's coming from Topgolf
Harley-Davidson names Arthur Starrs as new president and CEO. Starrs is CEO of Topgolf and is a former Pizza Hut CEO.
5d

Harley-Davidson eyes 'substantial cost savings' with planned efficiency push

Outgoing Harley-Davidson CEO Jochen Zeitz said the initiative will include technology such as AI. Big plays aren't just ...
6don MSN

Harley-Davidson outlines $1.25B HDFS cash distribution and $500M share buyback following strategic partnership

Q2 2025 Management View Jochen Zeitz, CEO, announced Harley-Davidson's entry into strategic partnerships with KKR and PIMCO for HDFS, stating this was achieved after "a rigorous selection process, ...
Visordown5d

New details revealed about entry-level Harley-Davidson models

Harley says it will be revealing an affordable entry-level model later this year. What will it be, and will it sink or swim?

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