Restaurant chains mocking their competitors is nothing new ― Wendy’s has built a whole social media brand on it. But Steak ’n Shake has recently been on a tear trying to suck up to the Trump White House and the Make America Healthy Again crowd.

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old Country Store”

MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.

The southern-style restaurant chain has invoked criticism by some who dislike their new logo and business practices.

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel," but reactions have been mixed.