MSNBC to change its name to MS NOW and drop peacock logo
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STAMFORD, Conn. – August 19, 2025 – Phil Simms, Super Bowl XXI MVP and 15-year NFL quarterback, will return to NBC Sports three decades after making his NBC broadcast debut on NFL games in 1995, to serve as a game analyst on multiple Big Ten football games exclusively on Peacock this fall.
Since 1991, NBC Sports and Notre Dame Football have partnered to bring Notre Dame home games to the NBC airwaves, delivering some of the most memorable moments in Fighting Irish history. In 2023 the partnership was officially extended, keeping Notre Dame on NBC's airwaves through 2029.
Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.
CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)
In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name
When MSNBC spins off from NBCUniversal (NBCU) by the end of its year to become an independent company, it will have a new name and logo. MSNBC will become My Source News Opinion World (MS NOW), and the multicolored Peacock logo MSNBC now borrows from its outgoing parent company will be replaced with a new red, white, and blue mark.
The first regular-season Sunday Night Football game takes place on September 7 when the Buffalo Bills host the Baltimore Ravens at 8:20 p.m. ET on NBC and Peacock. It’s not technically a Sunday Night Football game, but the Chicago Bears host the Buffalo Bills at 8:00 p.m. ET on FOX.