LA Times Today: He is the Shoe Surgeon to LeBron, Usher and other stars. Nike says he’s gone too far
When LeBron James became the NBA’s all-time scoring leader, Nike collaborated with a hot shoe designer to commemorate the ...
Nike Introduces Exciting NIL Roster Highlighting Emerging Basketball Stars
A week of NIL deals in the sneaker space continues with the global footwear leader announcing their latest roster of future ...
Official Look: Nike Kobe 5 'Year of the Mamba'
The newest creation from Nike will honor the Year of the Snake with the Nike Kobe 5. Check our Sneakers news for more ...
NBA star Kevin Durant welcomes Clackamas’ Jazzy Davidson as she signs NIL deal with Nike
A day after officially signing her letter of intent to play for USC, Clackamas' Jazzy Davidson has also announced that she is ...
2024-25 NBA City Edition jersey rankings: Grizzlies hit grand slam, Celtics fall flat with modernized look
The NBA is known for allowing its teams to take some risks with alternate uniforms, and as such the 2024-25 array of City ...
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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Video: Kevin Durant Announces AJ Dybantsa, Ace Bailey, More as New Nike NIL Athletes
Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...