TikTok-owner ByteDance has promised to improve “safeguards” on its Seedance 2.0 AI model after a full-throated backlash from Hollywood about copyright theft. In a statement shared with BBC News, ByteDance said it would work to prevent users from generating videos based on Hollywood intellectual property.

Bytedance said will be implementing safeguards on its Seedance 2.0 generative AI following cease-and-desist letters from Disney and Paramount. "We are taking steps to strengthen current safeguards as we work to prevent the unauthorised use of intellectual property and likeness by users,

Chinese tech giant ByteDance has committed to strengthening safeguards for its controversial AI video generation tool Seedance 2.0 following a barrage of cease-and-desist letters from major Hollywood studios and condemnation from industry guilds,

ByteDance says that it’s rushing to add safeguards to block Seedance 2.0 from generating iconic characters and deepfaking celebrities, after substantial Hollywood backlash after launching the latest version of its AI video tool.

Disney and Paramount allege that Seedance 2.0 is distributing and reproducing their intellectual property.

ByteDance has said that the company "respects intellectual property rights and we have heard the concerns regarding Seedance 2.0".