PrettyLittleThing‘s demure shift is the beginning of the end. Okay, so that’s a bit dramatic, but the brand did announce it ...

Online fashion retailer PrettyLittleThing has undergone a sleek rebrand that, on the surface, repositions it as a luxury ...

PrettyLittleThing has got a new look, chasing after the demand for so-called ‘quiet luxury’. But for Katie Rosseinsky, it’s ...

Love Islanders have long been partnering with PrettyLittleThing and it’s basically a rite of passage for them at this point.

Women are sounding the alarm about the pipeline that is propelling them into conservative and even far right content, all ...

LOVE Island stars are set to lose MILLIONS as huge fashion brand PrettyLittleThing are moving in a “new direction”. Over the ...

PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy with many of the ...

PrettyLittleThing shoppers are snapping up bargains after the retailer revealed over 12,000 discounted products as part of a ...

LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The fast fashion retailer has slashed its returns policy in half, from 28 ...

As Boohoo Group unveiled its plans to rebrand as Debenhams Group today, CEO Dan Finley told Drapers why the business is ...

PrettyLittleThing shoppers have hit out at brand after it unveiled a dramatic rebrand on Monday - with some calling the new clothes 'ugly' and 'not inclusive'. The UK-based fast fashion brand ...

The Boohoo brand will continue, as will other fashion brands owned by the group, such as Karen Millen and PrettyLittleThing.