From the moment Edsel Ford introduced the world to the new Mercury brand in 1938, marketing the rival to GM's Pontiac and Chrysler's Dodge proved a challenge. Nearly every Mercury model had a cheaper ...

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Once planned by Ford Motor Co. as a compact model in the Edsel line, the new Comet was introduced instead as the Mercury version of the Ford Falcon economy car. By 1966, however, the Comet had moved ...