Applebee’s is using an hour-long autonomous sensory meridian response (ASMR) video featuring the sounds of a variety of meats sizzling on a grill, according to information provided to Marketing Dive.

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Call them gummy polar bears. As if there weren’t enough incongruous-seeming food combos circulating TikTok: Social media gourmands are marinating gummy bears in Sprite and then freezing them to create ...

Warning: once you press play, you won’t be able to stop. In this Slime Satisfying ASMR Sand experience, soft, stretchy slime merges with grainy kinetic sand to create the most irresistible textures ...

In today’s video, I’m giving you my honest skincare and makeup reviews on the latest products I’ve tried! From skincare that promises hydration to makeup that claims to be long-lasting, I’ll be ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...