(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

How do you get account-based marketing off the ground? According to our most recent ABM benchmarking research, almost two-thirds of B2B marketers are currently looking into, or planning, how ABM could ...

Sales has limited time to digest new information, and marketers must be aware of this when introducing an account-based strategy. Many companies hear the buzzword "account-based marketing (ABM)" yet ...

I have been a marketer for decades, and have seen many evolutions in marketing best practices. First we saw the rise of digital marketing vs. offline marketing. Then, we saw the rise of social media ...

Looking to level up your digital marketing strategy with account-based marketing (ABM)? The most important goal in launching your first ABM campaign is to show that alignment between your marketing ...

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...

At this very moment, your key accounts are researching various solutions and evaluating your products and services online—anonymously. They are the self-directed B2B buyers of the new digital era.