At the World Cup, Nike and Adidas duel over the future of soccer

Rivals Nike and Adidas see the World Cup in North America as their biggest opportunity in more than 30 years to raise the ...

Tennessee football unveils new Adidas white uniforms. See them here

Tennessee unveiled its new white Adidas uniforms as part of a week of releases. Here's what they look like in football and ...
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Adidas Leans Into Soccer While Nike Chases Culture In World Cup Marketing Showdown

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The 2026 World Cup highlights an intense rivalry between sportswear giants Adidas and Nike.
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Tim Hortons Partners With Adidas To Outfit Young Soccer Players

Young soccer players in Canada are getting a stylish glow-up courtesy of Tim Hortons and Adidas. Through Tim Hortons’ Timbits Sports Program, the coffee chain has teamed up with athleticwear maker ...