Ibrahim Khan on turning the holiday into a global brand moment.

Coca-Cola's Fanta brand of fruit-flavored sodas paired its traditional out-of-home (OOH) advertising with Snap's augmented reality (AR) technology for an immersive campaign. The "It’s a Thing" ...

UPDATE: Aug. 27, 2026: Fanta has revealed the previously teased collaboration with an iconic horror character. “Scream” franchise villain Ghost Face appears on cans Ghost Face Punch and in online ...

The new television campaign for Fanta, which is slated to break in early March, conveys the new Orangy blast formulation. The campaign has been conceptualised by senior O&M honchos – Titus Upputuru, ...

Coca-Cola South Pacific has today announced the launch of Fanta’s ‘Tastes Like’ Halloween brand campaign, aimed at capitalising on the growing popularity of the annual spook-fest. With 25 per cent of ...