Adds background on WPP's previous restructuring in paragraph 4, details on VML's leadership in last paragraph Oct 17 (Reuters) - WPP WPP.L will combine two of its major creative agencies Wunderman ...

Walgreens Advertising Group is launching new self-serve programmatic and clean-room solutions allowing brand advertisers to run campaigns more openly on their own terms. The new self-serve ...

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AgenticAdvertising.org board president Benjamin Masse said the organization is looking for agencies, brands, publishers, and tech companies to weigh in on the challenges and opportunities of agentic ...

Omnicom is bringing many of its advertising agencies under one umbrella with the formation of Omnicom Advertising Group (OAG). The new global organization will align creative networks BBDO, DDB, and ...

GREENVILLE, S.C.--(BUSINESS WIRE)--Benson Marketing Group, a leading wine and spirits marketing agency, has been acquired by — and is now a division of — The Brand Leader (TBL), a brand-first creative ...

The Big Four is becoming the Big Three with Omnicom’s deal for IPG, a watershed moment for advertising agencies. The acquisition, estimated to be valued at over $13 billion by various media reports, ...

The World Federation of Advertisers said Thursday that it's suspending the operations of its Global Alliance for Responsible Media nonprofit initiative. GARM was started in 2019 in part to help ...

According to the buying group Nationwide Marketing Group, with more than 90 percent of today’s consumers starting their shopping journeys online, it’s more important than ever for independent business ...

A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform. “GARM is a small, ...