The marketing world is undergoing the most profound shift since the invention of the internet. For the last 20 years, consumer journeys typically began with a search query and a page of ten blue links ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

Throughout the past few years, I’ve observed that many people in the marketing world have moved past their initial worries about AI. A common theme I’m hearing these days? It isn’t that AI will take ...