Prime Video now reaches 19 million ad-supported viewers in the UK, with many choosing not to cancel their subscriptions despite the introduction of ads, according to Amazon.

Prime Video's ad-supported reach in the UK is 19 million viewers, Amazon has revealed for the first time.

Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant's vast data for targeted advertising Amazon is rolling out its Sponsored TV ads in the UK ...

Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing director of Amazon Ads UK, announced the news at the tech ...

These new interactive adverts leverage real-time data from Amazon, including the latest pricing, ongoing deals and sales, reviews and Amazon Prime shipping details.

Amazon’s return abroad – one month after pulling out – follows data showing rivals gained clicks but lost efficiency in its ...

More ads are coming to Amazon Prime Video. This is great news for company executives and not-so-great news for everybody else, as ads are annoying.

Amazon is warning Prime Video subscribers that they will soon see ads while watching movies or TV shows – unless they’re willing to pay more.

Popular streaming platforms have become more expensive, but Amazon Prime Video's recent price hike wasn't significant. Amazon Prime Video has introduced ads, and subscribers must pay an extra $3 ...

Amazon will have to provide information about the ads running on its platform in a publicly accessible online archive after all, following a decision by Amazon will have to provide information ...

Ads will launch on Amazon Prime Video on January 29 in the U.S. You can go ad-free for an additional $2.99 a month.

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...