Forbes contributors publish independent expert analyses and insights. I do mergers & acquisitions in retail/consumer and write about trends. TikTok influencers like Evelyn Unruh seen here at her ...

One Amazon influencer makes a living posting content from her beige home. But after she noticed another account hawking the same minimal aesthetic, a rivalry spiraled into a first-of-its-kind lawsuit.

From celebrity-fronted runway shows to Rihanna, the beauty brands with the boldest ambitions cut through the noise on social media in 2024. And while engagement with mega-influencers may be waning, ...