Amazon's advertising division has closed its 2025-26 upfront negotiations, reporting commitments above internal forecasts and ...

Advertiser demand was driven by the NBA and Prime Video films and series such as "Fallout," "Oh. What. Fun," "Beast Games," ...

This new business isn't just an additional revenue stream. It's a strategic opportunity, and it could significantly reshape ...

This article explores the new changes coming to Amazon Prime, from new fees to altered shipping policies. We'll delve into ...

Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024 ...

The Trade Desk's shares just fell almost 40%, its worst decline on record, and analysts say competition from Amazon may be to ...

Tech giants are taking over the rapidly growing connected TV ad market and analysts say Amazon Prime Video has the upper hand.

Despite immense pushback from customers, Amazon introduced ads to Prime Video in 2024. While no one likes the idea of going from no ads to ads, at least the ad experience was light compared to ...

MILLIONS of us subscribe to Amazon Prime – but is it worth it?We take a look at what you get and how many deliveries you need ...

Amazon Prime ads prevail SEATTLE — A federal court in Washington dismissed customers’ class action against Amazon, which they say breached the Amazon Prime terms of service when it introduced ...

Amazon Prime Video on smartphone display/Depositphotos *Amazon has revealed that its ad-supported Prime Video platform now reaches over 130 million monthly viewers in the U.S., marking a 15 ...