Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

The first six American Girl dolls finally got their much-needed makeover as the Modern Era collection was unveiled. The ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

American Girl just announced that their Historical dolls are being brought into 2026 gear to celebrate the company’s 40th ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

American Girl Doll announced it's releasing a Modern Era Collection, which features the iconic historical doll collection but ...

Mattel decided your beloved dolls needed a glow-up, and the internet is screaming. View Entire Post › ...

Add Yahoo as a preferred source to see more of our stories on Google. NEW YORK - The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls ...