Amstel Light's new ad campaign, "Savor Complexity," highlights the complexities of simple items. Consumers are encouraged to consider and appreciate things such as the burger, pigeon, dartboard, ...

WHITE PLAINS, N.Y. — Amstel Light said its wheat beer now is available in bottles in select U.S. markets. After launching in draught in seven markets in September 2011, fans of the beer now will be ...

Can Phil Mickelson rejuvenate Amstel Light? That’s the hope for both the beer brand and the golfer now that the two have entered into a “true business partnership,” per parent company Heineken.

Heineken's Amstel Light is teaming with golf champion Phil Mickelson on a multiyear marketing partnership spotlighting challenges men face when making friends. The deal kicks off with a new campaign ...

In an effort to grasp some of the luxury light beer market share, Amstel Light has launched a complete re-branding campaign touting the slogan "Amstel Light. Live Tastefully." The packaging will be ...

WHITE PLAINS, N.Y. — Amstel Light has launched its latest advertising campaign that encourages consumers to consider and appreciate the intricacies of their everyday lives. The "Savor Complexity" ...

WHITE PLAINS, N.Y. -- Amstel Light today unveiled its new "Savor Complexity" campaign, which aims to highlight the surprising complexity of simple items such as hamburgers, dart boards, umbrellas and ...