Facing a backlash from developers, AdMob is backing off its decision to pull out of services that allow iPhone application developers to plug into multiple ad networks to monetize apps. In June, AdMob ...

WASHINGTON, April 9 (Reuters) - U.S. antitrust enforcers' concerns over Google's purchase of mobile advertising leader AdMob are focused on the impact the deal would have on applications developers, ...

Just a couple of days after AdMob CEO Omar Hamoui said the company was adopting a 'wait and see' approach to the new iPhone developer agreement, it would appear Apple has moved to block the company's ...

After years of seeing its China strategy hobbled at almost every turn, Google has finally carved out a market niche where it's the leader: ads aimed at mobile phone applications. App developers and ...