It’s not a mirage—students are struggling to focus like never before. But shorter attention spans may not be the culprit, ...

Attention is a currency. Attention is a business model. But what is attention, really? And what determines what consumers pay attention to? While many factors are at play, marketers can benefit from ...

Think about all the things vying for your attention daily. Emails, text messages, appointments, car maintenance—there’s a seemingly endless parade of “to-dos” and “want-to-dos.” As a result, there are ...

When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never ...

And the average length of a shot in a movie is now under five seconds. These days, multi-tasking while you're tasking is the norm among young people. Just ask counselor Lauren Barnett and her ...

Ding—that's an all-too-familiar sound, designed to instantly capture your attention. The average adult receives at least 46 push notifications a day from their smartphone—roughly one every 20 minutes ...

Learn how to improve a dwindling attention span by doing simple things like drinking berry smoothies to taking a nature walk. Not long ago, there were reports comparing human attention spans ...

Sustaining attention over long periods affects everything from routine tasks to high-stakes decisions. Whether it is an umpire making a split-second call or a driver glancing at a navigation system, ...

Getting attention and validation paid to you can be a great thing — or the thing of nightmares. Some folks really can’t stand having all eyes on them. Others, however, love attention. They love ...