This is the story of how AXE took the most mundane category benefit and the most banal advertising construct and used them to make the most talked about commercial of 2010. In the shower category, ...

NEW YORK With revamped packaging and a new campaign, featuring actor David Spade, Unilever is hoping to get more guys to use its line of Axe shower gel. Axe shower gels now come in redesigned bottles ...

to get a free sample of Axe Shower Gel Dark Temptation for Men from Sam's Club. You do not have to be a Sams Club member to get the sample.

While I was cleaning the boys’ bathroom the other day I noticed a bottle of Axe shower gel. It offers ‘ultra lather and addictive fragrances’ and a whole lot more. (Before you ask, my husband and son ...

NEW YORK Unilever’s Axe brand has introduced the new Axe Dark Temptation in a bodyspray and shower gel. Axe Dark Temptation combines the subtle aroma of chocolate with fresh gourmet scents, including ...

That new shower gel ad starring the pint-sized basketball legend might seem familiar to the 6 million readers of the subreddit r/showerthoughts. Redditors claim that the commercial’s intro–”When ...

To promote and create awareness in The Netherlands around the new Hyundai i30, Hyundai has asked for the help of professional hypnotist Peter Powers. Powers created the “Online Hypnosis Experiment”, a ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

As Playboy struggles to stay relevant, the company is launching a men's body product to compete with Axe. The new commercial for Playboy body wash is not only sexist, it's absurd. Watch as one ...