As Cracker Barrel recently learned, moving away from what consumers want can turn a brand bland — unless that’s what a brand’s fans are clamoring for. Which is the case for a new rebrand by Axe, the ...
The discovery of fragrance is one of those heralded coming-of-age moments. It’s the important realization for young men that they don’t need to smell like gym class and stale clothes all the time. In ...
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