The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bonnie Moss The B2B buyer ...

Famously, only about 5% of B2B buyers are looking to purchase at one time. The Drum asked its members for their thoughts on ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers are well aware that their buyers have shifted their behavior online. The ...

Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...

B2B buyers aren’t acting the way they used to, so neither should your marketing. Using insights from the first global B2B ...

Late last year, we conducted new research exploring how B2B buyers make purchase decisions and how they assess risks and rewards. The results were very surprising and showed how risk avoidance makes ...

B2B buyers have changed - but has sales and marketing kept up? I believe the answer is no - and an AI hail mary isn't going to fix this. There's a better way to engage informed buyers. For the first ...

The game has changed, it's time to rip up the rulebook and find a winning new formula in B2B marketing. B2B buyers today have fundamentally different expectations than they did five years ago. The ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...

Changes in buyer behaviours continue to evolve as new social technologies are introduced. Plus, buyers are thoroughly researching your business to validate your offering – but as the freedom of online ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B buyers have changed the way they purchase. You might think of today's buyers as ...