B2B buyers prefer email over other channel. But email ranks only third among the most effective channels by marketers, according to B2B Digital Experiences Report, a study by Episerver. Among B2B ...

DataMasters has announced the availability of weekly new business mailing lists designed to support business-to-business marketing efforts focused on newly established companies across the United ...

Thank you for registering for the B2B Email List Growth and Personalization for Improved Conversion workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you ...

Marketers think of their email lists in a transactional manner: a sea of names to guide down the sales funnel. Here's how (and why) we should fix this mindset. Here’s a dirty little secret about B2B ...