Design principles for banners that grab attention and deliver a meaningful and memorable message are paramount. These principles include knowing your audience, choosing appropriate colours and fonts, ...

Obviously on mobile, you have less screen size. This means you have to make your call-to-action big, singular, and pretty, so it catches the attention of the person using the device. Understanding the ...

Nowadays, you can’t even leave the house without being subjected to an array of advertising. There’s ad’s on buses, billboards, leaflets and plenty of other places. It seems that wherever you look, ...

Microsoft has introduced the Retail Media Creative Studio supported by generative artificial intelligence (GAI) to create banner ad creatives in seconds based on a product’s web-based link or URL. The ...

Retail Media Creative Studio generates banner ads in seconds using a product's URL, then uses AI algorithms for in-flight optimization. Microsoft is launching a new AI-powered solution that ...