While it's been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Crawford Technologies, a leading provider of innovative document solutions that streamline, improve and manage customer communications, announces it was awarded Best Case Study Presentation in the ...

If you’re an intrapreneur — or aspire to be one — this episode is for you. In 2014, Deloitte launched Pixel to facilitate open talent and crowdsourcing for client engagements that need specific ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

W+D North America Inc., the worldwide leader in envelope converting and direct mail inserting technology for the mailing markets, is pleased to announce that at the 2022 Inkjet Summit held in Austin, ...