With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption ...
MINNEAPOLIS, Minnesota — On Communities that KARE, we introduce you to the people, organizations, and businesses making a difference. This week we're featuring CAPI USA, formerly known as the "Center ...
Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven; Two-Thirds of Advertisers Improved ROAS After Implementing CAPI NEW YORK, Oct. 30, 2025 ...
Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms, such as Snap, TikTok and Pinterest, with ...
The Interactive Advertising Bureau (IAB) has released The Role of CAPI in Closing the Outcome Gap for CTV, an industry guide that defines how Conversion APIs (CAPI) can unlock the full performance ...
NEW YORK, Oct. 30, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB) today released " T he Role of CAPI in Closing the Outcome Gap for CTV," a first-of-its-kind industry guide that defines ...
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