Many of today’s most successful software companies, from Atlassian and Datadog to Zoom, subscribe to the bottom-up SaaS go-to-market model. In this model, the user purchases software directly from a ...

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The human brain is a product of evolution. Many psychotherapies and medications focus on adjusting the activity of brain networks that evolved long ago and helped early Homo sapiens survive and ...

At the heart of bottom-up nanotechnology lies a process driven by thermodynamics and kinetics, rather than the deterministic approaches characteristic of top-down methods. This fundamental difference ...

Top-down and bottom-up forecasts are increasingly diverging, and we think 2023 will be largely about how these divergences resolve themselves. In commodities, after a major spike in 2022, top-down ...