As we look toward 2026, one thing is clear: the old idea of strategy is no longer fit for purpose. For decades, strategy was ...

The right business development strategies can make all the difference in your company's growth and long-term success. However, some of the most effective strategies—like getting feedback from your ...

As companies look to scale their brands without sacrificing control or taking on excessive capital risk, franchising serves as a highly strategic path to expansion. Franchising goes beyond a legal or ...

Having spent 20 years as Cooley’s head of global business development, I have some well-informed ideas about how to optimize law firm marketing and business development. During my tenure at Cooley, I ...