As we contemplate what’s next in CRM from such innovations as the rapid assimilation of artificial intelligence, it’s good to consider where we’ve been and human nature. These two concerns overlap, ...

Operations for small businesses throughout the Covid-19 pandemic have certainly been a challenge, with restrictions, reduced customers who spend less, and market uncertainty making business decisions ...

If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...

A “one size fits all” approach to CRM rarely brings substantial business value. Before proceeding with a CRM system, a company must carefully define its CRM strategy and evaluate the technology.

The productivity of salespeople could jump with the upcoming release of native Microsoft Dynamics CRM applications for specific mobile platforms and put the software vendor ahead of some of its ...

NEW YORK—”CRM is history. Are you ready for CRO?” That session title at last week’s National Retail Federation annual conference here drew chuckles and eye rolls from some attendees and analysts, who ...

Companies in the telecommunications space today are under more pressure than ever to improve customer service, reduce churn, provide targeted services to customers, and achieve other data-driven ...

The productivity of salespeople could jump with the upcoming release of native Microsoft Dynamics CRM applications for specific mobile platforms and put the software vendor ahead of some of its ...