Not long ago, many companies believed that customer relationship management (CRM) software was the solution to all of a company's woes. The belief was that CRM software would help companies identify ...

If you plan to implement CRM software to manage customer data more efficiently, streamline customer-facing operations, or drive other business improvements, it’s essential to get acquainted with the ...

It's 11 p.m. on a weeknight. You're at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...

The love-hate relationship with CRM is real. Although they have been widely adopted, CRM solutions often fail to meet the promises made during their selection and implementation process, and they can ...

It was early May 2019. D-Day for our customer relationship management software (CRM) implementation was fast approaching. After months of researching, planning and training, we were about to flip the ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...

As enterprises scale, managing large and complex sales processes requires advanced tools that not only streamline operations but also enable data-driven decision-making. Sales automation software is ...

CRM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...

IBM had the largest Siebel implementation in the world and now appears to be diligently unraveling it for SugarCRM and a system called Sales Connect. Last week at the SugarCon conference, Gary ...

Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how organizations coordinate communication workflows, manage engagement processes, and ...

Colleagues seated at a desk in a co-working room. It’s 11 p.m. on a weeknight. You’re at your desk researching customer relationship management (CRM) solutions for the third time this month. Your ...