A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ...

Clicta Digital announced the launch of its new OTT and CTV advertising service, helping businesses capitalize on the ...

Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...

New research from The Drum and Vistar Media reveals that nearly two-thirds of UK media buyers plan to increase investment in programmatic DOOH in the coming year – placing it ahead of CTV as a ...

JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced the launch of ActiveVoter, a political CTV advertising ...

Alena Morris: Any media plan that has different buckets for social and CTV is artificially separating what is becoming one ...

NEW YORK, Feb. 26, 2026 /PRNewswire/ -- The 2026 IAB NewFronts marks the true arrival of the always-on future where the video marketplace operates in real time and is increasingly powered by AI-driven ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

The partnership brings privacy-first attribution to Connected TV, helping healthcare marketers measure impact and ...

Connected TV is revolutionising Indian households, merging streaming and broadcast to redefine family entertainment and ...