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Colgate agrees to modify toothpaste packaging after Texas AG scrutiny

Colgate-Palmolive has agreed to alter marketing and packaging practices for its toothpaste products, after Texas Attorney General deemed its fluoride advertising “misleading”. Following an agreement ...
Insider Monkey

Parents Sue Procter & Gamble (PG) Over Kids’ Crest Toothpaste, Claim Packaging Misleads Consumers

The Procter & Gamble Company (NYSE:PG) is one of the best dividend stocks to buy. A Reuters report dated November 3 disclosed a court ruling that Procter & Gamble must respond to claims regarding Kids ...
CNN

Colgate’s new toothpaste tube is designed with slippery coating to let you squeeze out every last drop

Colgate wants to save you the agony of trying to squeeze out every last drop of toothpaste. It’s doing that by partnering with LiquiGlide, a company spun out of MIT’s Varanasi Research Group, on a new ...
Businessworld

Reimagining Packaging By Changing Consumers Behaviour

The purpose of product packaging is to transmit information about the product while also securely delivering it to the customer. A well-packaged product helps consumers believe that the content inside ...
Business Wire

Crest, Oral-B and Blend-a-med Announce the Launch of Their First Ever Recyclable HDPE Toothpaste Tubes in North America and Europe

CINCINNATI--(BUSINESS WIRE)--Today, Procter & Gamble Oral Care unveils its newest packaging innovation across its leading toothpaste brands, Crest, Oral-B and Blend-a-med. This announcement increases ...