Coca-Cola CEO James Quincey says his company is exploring ways to add protein and fiber to future soft drinks as part of a ...
When Coca-Cola's now-ubiquitous curved, 20-ounce plastic bottle was first introduced in the 1990s, it faced both critics and a healthy dose of skepticism before becoming a resounding marketing success ...
Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...
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