Though it isn't a new technique, color-correcting makeup has surged in popularity over the past few years. The concept is simple: it plays upon the color wheel from your elementary school art class.

Sunstar Americas has launched GUM Crayola Squeeze-A-Color toothpaste. The toothpaste comes in a variety pack of child-friendly tubes (1.5 oz. ea,ch) with three nonstaining colors and flavors -- ...

Crayola Squeeze-A-Color Toothpaste, the latest addition to its comprehensive portfolio of children s oral hygiene products. Available in August 2013, Squeeze-A-Color Toothpaste joins the full line of ...

For the most part, it doesn't matter what color toothpaste you use. White, stripey, blue, purple, it's all going to end up as a frothy white mess anyway. But whenever something gets re-colored with a ...

If you are planning to change your favorite toothpaste—or have already done so—because you think it uses some potentially harmful ingredients, then you must have received the “helpful” information ...

Try this wacky and easy to do experiment at home with your kids, and watch colorful tubes of foam erupt into elephant toothpaste!