Color holds incredible power. It transforms mood, shapes perception, and sometimes even sparks a memory you didn’t know ...

Unmetric, a specialist in branded content analysis, has added capabilities that it says can help marketers identify the most engaging colors and images posted on social media. These can then be ...

Jonathan Flombaum brings up a scene re-enacted in hardware stores every weekend. Someone confidently selects a can of touch-up paint for a hallway or bedroom wall, returns home— and finds it doesn't ...

Are you looking to raise your engagement levels across all your social media platforms? With the continually changing algorithms on Facebook, Instagram and Twitter, getting higher social engagement ...