CHICAGO, Dec. 04, 2025 (GLOBE NEWSWIRE) -- For 35 years, the iconic whistled tune and serene beach featured in the Corona O’Tannenpalm commercial has quietly signaled the start of the holiday season.

Corona’s 1990 Christmas commercial has been airing every holiday season for more than 30 years and features a beautifully-lit palm tree as the lone christmas decoration in a quiet, coastal night scene ...

The general debate over when Christmas season truly begins has plenty of options. For some, it's the day after Thanksgiving. Others say it begins earlier. For another contingent it's the first ...

To celebrate its 100 th birthday, popular beer brand Corona fully leans into its association with beach culture. The AB InBev brand—which proclaims that it’s synonymous with the beach—launched a new ...

Corona will launch a new brand platform March 27, which coincides with MLB’s opening day, according to information shared with Marketing Dive. “La Playa Awaits” embraces Mexican beach culture and ...