Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Last month, I spoke with a SaaS founder who was six months from Series A. Her product was elegant, her traction was solid, ...

But once live, the system generates too many false positives. Investigators spend more time validating alerts than they did ...

To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

Successful companies leverage competitive advantages in the marketplace to achieve high levels of performance. They either attain overall market leadership by differentiating themselves from ...

Featuring Andrei Hagiu, Associate Professor of Information Systems at Boston University’s Questrom School of Business and co-author of the HBR article, “When Data Creates Competitive Advantage.” ...

The primary goal of human resources is to create and sustain a workforce that meets the business needs, an essential goal for any HR department, regardless of the organization's size. A company's ...

Discover how Microsoft's economic moat, strong brand, and cloud services ensure its competitive advantage and market ...

It may sound counterintuitive, but one of the most useful things many executives can learn about their company’s competitive advantage is that they don’t have one — and there’s nothing wrong with ...

Opinions expressed by Entrepreneur contributors are their own. In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner ...