Brands can’t achieve real personalization without uniting their emotional and factual data layers into a single digital brain ...

For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

Paul Wright, Head of Uber Advertising UK and Ireland, Uber, sits down with ExchangeWire to talk about the constantly evolving customer attention journey, and how brands can stand out amongst the ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

Front Row Group reports that 41% of U.S. beauty sales now occur online, driven by e-commerce growth and social media ...

A 2019 Gartner survey reported that 82% of organizations had created customer journey maps. That figure is probably higher now. Customer journey is a term tossed about as liberally as confetti at a ...

A customer can be exposed to a brand through various touchpoints and channels depending on their individual journey and the brand's marketing strategies. For example, interaction with a brand’s ...

YouTube star Sydney Morgan lit up the ANA Masters of Marketing stage, alongside Kantar and Inspire Brands, showing how ...

One of the most underutilized tools today for developing hearing healthcare strategy is the consumer-patient journey. Mapping the journey, with its hidden barriers and accelerants to care, helps ...