A content audit is the act of taking inventory of your content to understand it on two levels: It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary evil, but rather a ...

An internal audit measures a company's compliance with external and internal standards. With an checklist for an internal audit of a company, a small-business owner can regularly validate the ...

For Heads of Marketing and Communications, particularly those new to their roles, a content audit is one of the fastest ways ...

Conducting regular audits can help a small business identify problems and highlight strengths within the business. Employing the use of an audit checklist will not only help a small business review ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated ...

My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.” Translation for SEO marketers: the most effective GEO moves aren’t loud growth hacks. They’re the ...

The following checklist is intended to provide general guidance for organizations interested in assessing their information handling practices. Specifically, this document will help you assess your ...