Most often than not, the beauty trends we follow start somewhere else and make their way to us months (sometimes years) later. Recently, kawaii nail art has been bubbling up on Instagram and TikTok, ...

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...

Gone are the days when coffee latte hues and the clean-girl aesthetic dominated the fashion scene. Each year, the industry unveils fresh fashion cores, often drawing inspiration from iconic 90s trends ...

This blink-and-you'll-miss-it exhibition by master of all things kawaii Sebastian Masuda takes place at Tokyo’s historical Kanda Myojin Shrine. Since 2020, Masuda has been keeping in touch with ...

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, and ...

Long before the current obsession with all things kawaii, there was Rune Naito, the artist whose 1960s pictures of dishy girls and characters like the doe-eyed Runepanda laid the groundwork for an ...