Kawaii: Going crazy for cute the Japanese way Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell ...

A fun way to tap into Kawaii fashion is to dress up as a character. Take inspiration from Megan Thee Stallion, who recently wore a Sailor Moon-inspired corset top and skirt while touring in Japan.

Kawaii’s Comedown: Japan’s Culture of Cute Sports Up Kawaii's shift out of pink is cut with the same sense of sportiness seen in Western markets — but is armed with political motive.

The only difference is that kawaii is more over the top cute, so you might wear all the contents of Claire's Accessories in one go. "In Harajuku in Japan [a district known for its street fashion ...

A new wave of plushies from Build-a-Bear Workshop lets Sanrio fans celebrate Halloween in a cute yet spooky way with Hello ...

What does the global power of kawaii say about us? A love for all things cute is hard-wired into our brains and baked into consumer culture ...

Marc Jacobs' latest for Louis Vuitton is so very kawaii (that's Japanese for "cute") it's going to drive young women everywhere utterly nuts. Girl nation was thrown for a loop when the designer ...

“I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi Nittono, director of the Cognitive Psychophysiology Laboratory at Osaka University.

Over the years and even in recent weeks, Sanrio-- most famous for its cute mascots like Hello Kitty -- has collaborated with numerous mainstream anime series, from Oshi no Ko to My Dress-Up ...